Fans of Main Stem musical romance probably watch the Food Network. Own an espresso machine? You're a lot more likely to be a Broadway ticketbuyer than someone who doesn't.
With Amy Powell settling in to her new position as Paramount Television prexy, Paramount Pictures has found her replacement at the head of interactive marketing, naming Megan Wahtera to the position…
Longtime Hollywood exec Eric Doctorow is launching Random Media to produce and acquire films and other programming primarily for the home entertainment market, and has signed a multi-year…
Kiddie-cabler Sprout said it launch one new original series that would let kids play a game along with the show via tablet or mobile device, as well as three acquired series in the months to come…
Warner Bros. TV is making its SXSW Interactive bow this weekend with "Tell-A-Vision," an immersive pop-up gallery playground and networking hub showcasing the some of the studio's top storytellers…
SpotCo, the Gotham-based ad agency that's one of the major players in Broadway advertising and marketing, has laid plans for a staffing shift centered around the June 2013 exit of chief ooperating…
Amy Powell, president, Insurge Pictures and Paramount Digital Entertainment, exec VP Paramount Pictures Interactive Marketing
Powell initially made a name for herself with the digital marketing campaign for "Paranormal Activity," propelling it into a billion-dollar franchise.
Machinima has lured marketing vet Kevin Doohan away from Red Bull as the online entertainment channel looks to bolster its already strong following among younger male viewers.
Paramount Pictures has upped Megan Wahtera, Mickey Worsnup and Bryan Warman to VPs of interactive marketing.
Don Buckley, who essentially got Warner Bros. to start marketing its movies on the Internet in 1996, has moved off the lot, forming interactive marketing agency THA.i for Terry Hines & Associates.