For Mattel, entertainment strategy has all been about timing. And after a number of stops and starts, it's now ready to become a much bigger player.
Mattel's in-house studio, Playground Prods., will produce original films, TV shows, Web series, live events and games. With over $6 billion in sales each year, check out some of the toymaker's…
With the huge success of “The Fast & Furious” franchise, Legendary is now looking to get the pistons pumping on a property the whole world is accustomed to. The company has tapped Simon Crane to…
Mattel is ready to get more creative with its toys: The world’s largest toymaker has launched Playground Productions as a new banner through which it will create original entertainment for various…
Joe Roth will step down as a board member of Legendary Entertainment on Sept. 25, and Thomas Werner, a partner and co-founder of Carsey Werner, will replace the producer. Roth is stepping aside to…
This chintzy, awkward dramatization of a real-life racing rivalry is a real drag.
Nerd Corps, Atomic Cartoons selling animation to world markets
Noah Wyle has joined the cast of drag-racing biopic "Snake & Mongoose" to play the toy-company executive who created the sport's first commercial tie-in.
Interest in a Hot Wheels movie is revving up again, with Legendary Entertainment in early negotiations with Mattel to acquire film rights to the popular toy car line.
Stephen Nemeth and Robin Broidy will produce "Snake and Mongoose" a biopic centered on the drag-racing rivalry between Don "The Snake" Prudhomme and Tom "The Mongoose" McEwen.