Netflix is getting more kids' stuff through expanded pact with toymaker Hasbro, as Internet streaming player stands to steal away even more viewers from traditional children's cable nets like…
Hasbro/discovery Kids Channel
With Hasbro increasing exposure for its toys through films, TV and online shorts, the company is putting oversight of its various entertainment divisions under Hasbro Studios president Stephen Davis.
Weaker than expected demand for its toys caused Hasbro to record a $2.6 million loss during the first quarter -- a figure the toy maker is looking to reverse significantly thanks to tie-ins with…
Margaret Loesch is generating content for the toughest demo: kids
The new kid on the block in kids' programming has made early strides, but still has a lot of growing up to do.
With the arrival of Discovery-Hasbro entity the Hub in October and the arrival of Disney Junior in 2012, the battle for kids' affections is the most competitive it's ever been.
Mildly scary without giving kids nightmares, and should provide an adrenalin jolt to Hasbro-Discovery's start-up co-venture.
At first glance, the upcoming TV partnership between Hasbro and Discovery appears to be a throwback to an earlier era in tyke TV.
Kids programming, which for decades has been emerging from public broadcasting and Saturday morning blocks into the cable and multiplatform worlds, has hit a real growth spurt of late, with dedicated…
Discovery Communications' investment in the launch of the Oprah Winfrey cable network OWN will exceed what had originally been earmarked, executives said Tuesday in reporting second quarter earnings.