With interest in Comic-Con growing each year, consumer brands have literally paired up with Hollywood to court the same audience making the trip to San Diego each year. Best Buy and Qualcomm will…
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The American Film Institute has tapped veteran marketing exec Liza deVilla Ameen for the newly created post of chief marketing officer. AFI selected Ameen following a national search. She served as…
The nerds may come to Comic-Con for the comicbooks, collectibles and chance to meet the creators of their favorite properties, but much of Hollywood also has the parties to hit up in San Diego.
While Hollywood doesn't want what happens at Comic-Con to stay in San Diego, given the amount of money it's spending to promote projects, the barrage of marketing messages during packed panel…
By the time the Kodak Theater comes to life for the Oscars on Feb. 26, it may no longer be the Kodak Theater. Or sponsored by anyone else for that matter.
On a recent Saturday night at Universal Studios' CityWalk Hollywood, the people milling about were looking a lot less touristy.
With 35 films and 80 TV shows competing for attention at Comic-Con Intl. in San Diego this year, studios are eager to find any way to stand out among the 130,000 attendees with their properties.
For celebrities descending on Comic-Con Intl. this week, San Diego's fan-filled convention center can seem a little daunting.
For nearly a year, Vince McMahon has had one number on his mind: 1 million.
Different Tony parties, different vibes. The official soiree at Rockefeller Center aimed to be a sophisticated fete, with plenty of food for nominators, nominees, winner, presenters and other Rialto…
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