Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research. Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing…
The 25-story-tall robots of "Pacific Rim" may have shoulders big enough to carry the hopes riding on the picture.
Warner Bros.' outdoor marketing blitz for "Great Gatsby" plays on stylized, iconographic images.
Brad Pitt, Johnny Depp and Matt Damon are largely absent from the teasers for "World War Z"; "The Lone Ranger" and "Elysium" -- and that's by design.
LONDON — The first 3D Creative Summit here covered a wide variety of topics in two days, but recurring concerns included a lack of consistent marketing and the discomfort of 3D glasses. Many argued…
The producers of "Veronica Mars" and the show's faithful fanbase are thrilled now that they've raised more than $2 million to get a film featuring Kristen Bell's sleuth finally greenlit through…
Innovative online marketing helped fuel 'Ted'
Eli Roth, the hyphenate behind projects ranging from the "Hostel" films and the Netflix horror series "Hemlock Grove" to the upcoming Universal release "The Man With the Iron Fists," will headline…
While social media can be alluringly cheap, marketing overall is getting more expensive.
Variety's first Film Marketing Summit, focused on feature film promotion, will take place Oct. 5-6 at the Universal Hilton in Los Angeles.
Domestic Film DAILY
PROVIDED BY: Box Office
Lucy1Daily:$3.2M Cumulative:$61.3M Universal Pictures -13.60%
Hercules2Daily:$2.1M Cumulative:$41.6M Paramount Pictures -19.10%
Dawn of The Planet of The Apes
Dawn of The Planet of The Apes3Daily:$1.6M Cumulative:$180.6M Fox -12.84%