Theatrical marketing is at a time of unprecedented one-on-one access to moviegoers -- but exactly how to take advantage of that feedback is not entirely certain from one film to the next, Hollywood's…
Film Marketing Summit
Consumer marketing at AMC Theaters experienced a seismic shakeup in the past three years. The theater chain, the second-largest in the U.S., ramped up involvement in digital media that connects the…
Innovative online marketing helped fuel 'Ted'
Eli Roth, the hyphenate behind projects ranging from the "Hostel" films and the Netflix horror series "Hemlock Grove" to the upcoming Universal release "The Man With the Iron Fists," will headline…
While social media can be alluringly cheap, marketing overall is getting more expensive.
In today's film biz, marketing may not be everything, but everything is definitely marketing.
More “Film Marketing Summit” on Variety.com
2016-2017 Oscar Predictions
- ‘La La Land,’ ‘Doctor Strange,’ ‘The Crown’ Win Costume Designers Guild Awards
- Spirit Awards Hosts Nick Kroll and John Mulaney on Friendship, Indie Films and Day Drinking
- Final Oscar Predictions as the Season Hits the Home Stretch
- Behind-the-Scenes Video of Ryan Gosling Playing Piano in ‘La La Land’ (EXCLUSIVE)