The FIFA World Cup soccer tournament is set to attract stratospheric ratings across Europe.
Fifa World Cup
Stats from FIFA.com, the website of the international soccer org that runs the tournament, confirm that digital viewing is building fast on computers and mobile devices, including smartphones.
TV Globo has bought exclusive rights for Brazil for FIFA's soccer World Cup tourneys in South Africa in 2010 and in a South American country in 2014.
The BBC's online coverage of World Cup soccer in Germany is attracting five times as many visitors as tournament organizer FIFA's World Cup site.
More “Fifa World Cup” on Variety.com
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