After spending the past five years promoting other studios' movies, Universal is turning to its "Halloween Horror Nights" theme park franchise as a marketing platform to hype its own films, starting…
Killer clowns and machete-wielding hooligans helped set the scene for the Eyegore Awards, which kicked off Universal Studios' Halloween Horror Nights on Friday.
After five years of producing its Halloween Horror Nights event, Universal Studios is turning to the same gimmick the rest of Hollywood has relied on this year to boost ticket sales: 3D.
More “Eyegore” on Variety.com
Domestic Film WEEKEND OF
PROVIDED BY: Box Office
Mr. Peabody & Sherman
Mr. Peabody & Sherman1Weekend:$21.2M Fox / DreamWorks Animation
300: Rise of an Empire
300: Rise of an Empire2Weekend:$19.1M Warner Brothers
Need For Speed
Need For Speed3Weekend:$17.8M