After spending the past five years promoting other studios' movies, Universal is turning to its "Halloween Horror Nights" theme park franchise as a marketing platform to hype its own films, starting…
Killer clowns and machete-wielding hooligans helped set the scene for the Eyegore Awards, which kicked off Universal Studios' Halloween Horror Nights on Friday.
After five years of producing its Halloween Horror Nights event, Universal Studios is turning to the same gimmick the rest of Hollywood has relied on this year to boost ticket sales: 3D.
More “Eyegore” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles1Daily:$7.6M Cumulative:$79.8M Paramount Pictures 13.49%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$6.6M Cumulative:$188.5M Disney 23.68%
Into the Storm
Into the Storm3Daily:$2.1M Cumulative:$21.1M Warner Brothers / New Line 21.06%