TV Upfronts Dive Deep Into Digital
This week's upfront presentations in Manhattan weren't purely about TV; broadcast and cable made plenty of digital waves as well. ABC Adapts to Apps ABC became the first broadcaster to make itself…
ESPN
ESPN Goes for the Extra Point With Hackathons
Showcasing a playoff tournament among battle-tested teams is nothing unusual at ESPN. But the one the media behemoth held over two days in New York last month didn't involve pro athletes clashing on…
ESPN Calls Two New Digital Ad Plays
ESPN is hoping marketers will take a swing at two new pitches in its digital-advertising repertoire, which the sports cabler is set to introduce at its upfront Tuesday in New York. In addition to…
ESPN to Pump More Highlight Clips to Twitter
Looking to turn more tweets into cash, ESPN is broadening its partnership with Twitter to try to sell ad-supported video highlight clips for a range of sporting events promoted in tweets on the…
Broussard Shows ESPN Only Knows One Way to Keep Score
Truth be told, nobody was really interested before Monday in whether ESPN basketball analyst Chris Broussard thinks homosexuality is a sin.
ESPN's Chris Broussard Under Fire Over Homosexuality Comments
ESPN pro basketball analyst Chris Broussard generated his own controversy with comments on live television Monday that equated homosexuality to sin.
Media Coverage of NBA's Jason Collins Varies Widely
Even ESPN and ESPN.com seemed at odds over how to treat the NBA center's decision to out himself as gay.
NFL Draft Coverage Displays League's Mystifying Power
“We're into this thing a little over an hour. How do you like it so far?” Chris Berman bellowed during the opening portion of ESPN's NFL draft coverage, traditionally one of the more mystifying…
USA-Mexico Soccer Sets Ratings Records for UniMas, ESPN
Tuesday night's FIFA World Cup qualifying match between Mexico and the Unites States averaged a big 7 million combined viewers on ESPN and Spanish-language broadcaster UniMas. According to Nielsen…
TV Sports' March Into Madness
Americans aren't particularly good at moderation. Put a buffet in front of them, and they'll eat until the American Medical Assn. has to intervene. Still, that's become the formula associated with…
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