The theory that growing DVR usage is to blame for the mysterious ratings malaise gripping primetime got some new credence from a Nomura Equity Research analysis issued Thursday.
Dish Network is counting on a couple of kangaroos to kick off a new era for its business.
DVRs aren't just about skipping commercials anymore. They're about providing a digital entertainment connection.
Domestic Film DAILY
PROVIDED BY: Box Office
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles1Daily:$7.6M Cumulative:$79.8M Paramount Pictures 13.49%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$6.6M Cumulative:$188.5M Disney 23.68%
Into the Storm
Into the Storm3Daily:$2.1M Cumulative:$21.1M Warner Brothers / New Line 21.06%
TW Cable VP Fred Dressler predicted that it would be more than a decade before digital video recorders become so "ubiquitous" that advertisers would cut back on TV spending.