Audi is returning to Marvel Studio's superhero franchise for a third time, providing hero cars and marketing dollars to "Iron Man 3."
Nominees include James Hoskinson, Chuck O'Neil, Jonathan Krisel, Jerry Foley and Don Roy King
When Marvel Studios started recruiting promotional partners around its Iron Man, Thor and Captain America franchises, the company wanted to build long-term relationships with brands the way it's…
Lady Gaga and Polaroid made a paparazzi-worthy splash by announcing a creative partnership during last year's Consumer Electronics Show.
Like the high-fructose-laced soda given front-and-center product placement, this underdog sports story is sweet and corny, but in just the right measure to satisfy the masses.
Supermarkets have become an increasingly important venue for studios to sell their films, with 20th Century Fox set to up its presence in grocery stores for the homevideo release of "The Chronicles…
With the release of films featuring Iron Man, the Incredible Hulk, Thor and Captain America, all roads are leading to next summer's launch of "The Avengers" -- and Marvel Studios is keen to bring its…
Iron Man, and his billionaire alter ego Tony Stark, is turning into the new James Bond for marketers.
Media buyer Initiative has tapped Chris Neel to head up the company's national broadcast division in Los Angeles.
Dr Pepper is making good on its promise of free soda now that the release of Guns N' Roses' "Chinese Democracy" is a reality.