Retailers are rallying around the launch of Sony and Microsoft's next-generation videogame consoles, both launching in November — and some are ready to take sides as the release of the systems heat…
Experiential marketing may be the latest buzz word among advertisers, but Doritos is taking the promotional concept a step further and embracing a more aspirational approach to sell chips. The…
Changing up its programming and making sure its stars are everywhere has helped land WWE one of its biggest advertisers: Doritos. The Frito-Lay chip brand, owned by PepsiCo, will serve as the…
The Paley Center for Media is once again catering to the die-hards who just can't wait for the fall onslaught to begin. The org is hosting free TV preview parties for the Big Four and CW at its…
After getting "Whitney" off the ground last season as showrunner, Betsy Thomas has decided to stay in the Universal TV orbit, inking a two-year overall deal with the studio.
Jim Albright, a longtime advertising copywriter best known for a long-running campaign for Doritos, died of natural causes in Denton, Texas on June 30. He was 77.
TNT's reboot of "Dallas'' got off to a good ratings start Wednesday, topping all of television for the night with nearly 7 million viewers for its two-hour-plus launch.
Starz is partnering with the Weinstein Co. and Electus on new original series "Marco Polo," with an eye toward a premiere in the second half of 2013.
FCC commissioner Michael Copps, among the strongest and most consistent critics of media consolidation, said Tuesday that he will resign his post by the end of this month.
Brit drama series "Primeval" is hopping the pond to Canada, where for the spinoff "Primeval: New World."
Domestic Film DAILY
PROVIDED BY: Box Office
Captain America: The Winter Soldier
Captain America: The Winter Soldier1Daily:$4.3M Cumulative:$174.9M Disney 22.52%
Rio 22Daily:$3.6M Cumulative:$52.9M Fox 17.90%
Heaven is for Real
Heaven is for Real3Daily:$3.3M Cumulative:$7.0M Sony / TriStar -10.21%