After two successful films, Lionsgate's “Hunger Games” franchise is attracting an unexpected group of promotional partners for its next installment. Mazda, Doritos and Whole Foods Market have joined…
Doritos is making a very different play this year to promote its appearance at the Super Bowl. As part of its “Crash the Super Bowl” campaign, the snack brand has turned to Elizabeth Banks, who is…
Retailers are rallying around the launch of Sony and Microsoft's next-generation videogame consoles, both launching in November — and some are ready to take sides as the release of the systems heat…
Experiential marketing may be the latest buzz word among advertisers, but Doritos is taking the promotional concept a step further and embracing a more aspirational approach to sell chips. The…
Changing up its programming and making sure its stars are everywhere has helped land WWE one of its biggest advertisers: Doritos. The Frito-Lay chip brand, owned by PepsiCo, will serve as the…
The Paley Center for Media is once again catering to the die-hards who just can't wait for the fall onslaught to begin. The org is hosting free TV preview parties for the Big Four and CW at its…
After getting "Whitney" off the ground last season as showrunner, Betsy Thomas has decided to stay in the Universal TV orbit, inking a two-year overall deal with the studio.
Jim Albright, a longtime advertising copywriter best known for a long-running campaign for Doritos, died of natural causes in Denton, Texas on June 30. He was 77.
TNT's reboot of "Dallas'' got off to a good ratings start Wednesday, topping all of television for the night with nearly 7 million viewers for its two-hour-plus launch.
Starz is partnering with the Weinstein Co. and Electus on new original series "Marco Polo," with an eye toward a premiere in the second half of 2013.