Disneyland

Brand management

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In recent weeks, the Walt Disney Co. has been ramping up the marketing around Disneyland's 50th anniversary in an attempt to rally attendance and income at its theme parks to pre-Sept. 11 levels.

Marketplace

Rules of attractions

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There are some Imagineers who want to take you to infinity and beyond. And they've spent the last two years figuring out just how to get you there on the Buzz Lightyear Astro Blasters attraction…

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More “Disneyland” on Variety.com

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