Brand management


In recent weeks, the Walt Disney Co. has been ramping up the marketing around Disneyland's 50th anniversary in an attempt to rally attendance and income at its theme parks to pre-Sept. 11 levels.

Rules of attractions


There are some Imagineers who want to take you to infinity and beyond. And they've spent the last two years figuring out just how to get you there on the Buzz Lightyear Astro Blasters attraction…

Harry Shearer


After volunteering at the Democratic National Convention in 1960, Harry Shearer was assigned the job of driver. "My assumption was, I would drive delegates to the sports arena where the convention…



Mickey Mouse is a potent symbol. "I've seen him crucified and naked, I've seen him with weapons. I've seen him smoking, drinking. I'm sure Disney wouldn't approve of that -- but I think it's almost a…

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