Disneyland

Leonard Maltin

By

Leonard Maltin remembers the first time he took his daughter, then 4, to Disneyland. "She saw Minnie Mouse, let go of my hand, went running toward her, grabbed her around the waist and gave Minnie a…

Brand management

By

In recent weeks, the Walt Disney Co. has been ramping up the marketing around Disneyland's 50th anniversary in an attempt to rally attendance and income at its theme parks to pre-Sept. 11 levels.

Data

Domestic Film WEEKEND OF

PROVIDED BY: Box Office

  1. 1

    No Good Deed

    Weekend Gross:$24.5M

    No Good Deed

    1
    Weekend:$24.5M
  2. 2

    Dolphin Tale 2

    Weekend Gross:$16.6M

    Dolphin Tale 2

    2
    Weekend:$16.6M
  3. 3

    Guardians of the Galaxy

    Weekend Gross:$8.0M

    Guardians of the Galaxy

    3
    Weekend:$8.0M Disney

See Full List

Data provided by:

Marketplace

Expansion-land

By

Having discovered that the world might be a bit bigger than one of its trademark tunes indicates, the debut of the Walt Disney Co.'s second Asian amusement park this fall will include the usual…

Shag

By

Mickey Mouse is a potent symbol. "I've seen him crucified and naked, I've seen him with weapons. I've seen him smoking, drinking. I'm sure Disney wouldn't approve of that -- but I think it's almost a…

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5