Leonard Maltin


Leonard Maltin remembers the first time he took his daughter, then 4, to Disneyland. "She saw Minnie Mouse, let go of my hand, went running toward her, grabbed her around the waist and gave Minnie a…

Brand management


In recent weeks, the Walt Disney Co. has been ramping up the marketing around Disneyland's 50th anniversary in an attempt to rally attendance and income at its theme parks to pre-Sept. 11 levels.




Having discovered that the world might be a bit bigger than one of its trademark tunes indicates, the debut of the Walt Disney Co.'s second Asian amusement park this fall will include the usual…



Mickey Mouse is a potent symbol. "I've seen him crucified and naked, I've seen him with weapons. I've seen him smoking, drinking. I'm sure Disney wouldn't approve of that -- but I think it's almost a…

Harry Shearer


After volunteering at the Democratic National Convention in 1960, Harry Shearer was assigned the job of driver. "My assumption was, I would drive delegates to the sports arena where the convention…

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