When it comes to licensing, Disney is the undisputed king of the castle. The Mouse House generated $39.4 billion in retail sales from licensing, dominating the category with 80% marketshare…
Disney Consumer Products
Even before "Man of Steel" helps set up a "Justice League" movie at Warner Bros., the studio's consumer products division is already getting consumers — especially kids and families — used to seeing…
When “Disney Infinity” launches later this summer, the videogame-toy hybrid will represent not only a new direction for Disney Interactive, it will also give the Mouse House a unique way to promote…
George Lucas' "Star Wars" may be one of Hollywood's biggest franchises, having earned $4.4 billion globally from six movies, and billions more from TV shows, videogames, theme park rides and…
Disney's Princess line is a nearly $2 billion-a-year business for the Mouse House. But with the exception of a wedding collection, products have mainly targeted younger girls, with everything from…
Disney consumer products czar Andy Mooney ankled Tuesday to pursue CEO-level opportunities outside the conglom, confirmed sources.
Mouse House's consumer products topper Andy Mooney had his rank upgraded Monday, boosted from prexy to chairman of the unit overseeing global brand merchandising and the Disney Stores retail chain.