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Discovery's 'Skyscraper Live with Nik Wallenda'

Discovery’s ‘Skyscraper Live with Nik Wallenda’ Gets Less Twitter Chatter Than 'Sharknado 2'

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The prospect of a guy plummeting to his death on live TV didn’t yield the huge burst of social-media activity Discovery Channel probably hoped for. The cabler aggressively promoted the live broadcast…

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