TV remains the biggest recipient of ad dollars, but winning cash is growing more complicated, as advertisers yearn to test out social media and mobile devices.
The question of Bruce Rosenblum’s plan for his second act after a nearly 25-year run at Warner Bros. has been answered. The former Warner Bros. TV Group topper has joined Legendary Entertainment as…
It's a startup production venture that operates like a technology incubator. Glass Elevator Media, launched early last year by biz vet Adrienne Becker with backing from private investors, is starting…
CBS announced that it has acquired TV Guide Digital, which includes TVGuide.com and TV Guide Mobile properties, which will become part of CBS Interactive. Under the terms of the deal, CBS acquired…
Smosh could be making the move to TV. Alloy Digital, the company behind the top-ranked YouTube channel, is in talks with multiple cable networks about finding a second home for the talent across…
This week's upfront presentations in Manhattan weren't purely about TV; broadcast and cable made plenty of digital waves as well. ABC Adapts to Apps ABC became the first broadcaster to make itself…
The TV industry is taking a small step towards catching up with the consumption patterns of its audience, who are increasingly making use of digital technologhy to watch their favorite programs.
In one packed schmooze-and-booze New York week, digital media purveyors will try to dazzle Madison Avenue with new Internet shows, apps and ad executions.
Hollywood studios continue to exploit digital TV opportunities in Europe.
It's going to take a lot more than Larry King to get a new digital-only TV network off the ground.