Dwight Caines, a digital marketing maven, has been tapped at Sony as president of theatrical marketing for the Columbia TriStar Motion Pictures Group. Caines replaces Marc Weinstock, who was ousted…
Digital Entertainment Market
On the eve of Target's big digital video launch, the company faces a potential wrinkle: The core system it is using just changed ownership.
A new conference and market devoted to digital entertainment will launch in February. Three-day B2B event Digital Entertainment World, which will be held next year at Los Angeles' Hyatt Regency…
Retail giant Target will finally plant a flag in digital video, aiming to debut the Target Ticket service Oct. 1 — or possibly sooner — with a collection of about 30,000 TV and movie titles for…
Turner Broadcasting System is launching its first lifestyle brand — Upwave — initially online before bringing it to TV, aimed at entertaining and informing health-conscious Americans on nutrition and…
Looking to win more Hollywood followers, Twitter has hired Jennifer Prince, formerly Google’s head of media and entertainment ad sales, to pitch new ways movie and TV marketers can use the social…
All of the major labels are putting renewed energy into reinvigorating the physical product marketplace that seemed snuffed out long ago by the emergence of cheaper digital options and rampant piracy.
Reports this week of TV commercials finding a place on Facebook may seem like a gamechanger for social media, but Twitter has already made serious inroads on this front.
The Cimarron Group, best known for creating campaigns for film studios, is expanding into the live events biz, with the company tapped to oversee the marketing efforts for Marvel’s upcoming “Marvel…
Looking into their crystal ball, George Lucas and Steven Spielberg predicted the imminent arrival of a radically different entertainment landscape, including pricey movie tickets, a vast migration of…