In the run-up to the June 28 bow of "Transformers: Dark of the Moon," Paramount and Michael Bay made it a selling point to tout that the pic was "shot in 3D."
Complaints about dim 3D projection and worries about how to "save 3D" are finally prompting action -- from one studio, anyway.
Digital Domain Holdings, the parent company of visual effects studio Digital Domain, has acquired 3D conversion company In-Three.
Domestic Film DAILY
PROVIDED BY: Box Office
No Good Deed
No Good Deed1Daily:$1.6M Cumulative:$25.9M Sony / Screen Gems -71.48%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$578,865 Cumulative:$306.6M Disney -72.21%
Dolphin Tale 2
Dolphin Tale 23Daily:$522,465 Cumulative:$16.4M Warner Brothers -87.42%