A possessed baby got viewers talking across social media platforms, with a “Devil Baby” stunt to hype 20th Century Fox’s “Devil’s Due” becoming the most shared film promotion online this year. It was…
It’s looking like a good long weekend for Universal, with a decisive bow for “Ride Along” and a strong soph performance from “Lone Survivor” sure to take first and second place over the holiday…
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and…
This decently crafted horror cheapie takes numerous notes from "Rosemary's Baby," yet offers little in the way of real scares.
In a twisted new promotion for “Devil’s Due,” a demonic baby in a carriage is sent off in the snowy streets of New York City to scare anyone that approaches the infant. The prankvertisement, as it’s…
More “Devil’s Due” on Variety.com