More couch potatoes have turned to the TV-watching behavior known as "catch-up viewing." Now, in an effort that could expand the ways advertisers pay for TV, Comcast wants to wring more cash from the…
For more than a century, advertisers have complained about the unscientific nature of their business by repeating the famous words attributed to 19th century department store mogul John Wanamaker…
Nielsen claims it has successfully completed a technical trial with CBS and Syncbak to measure mobile TV viewing — and could eventually track usage on other apps, including Aereo's controversial…
The CBS drama "Elementary" has logged strong numbers in its Thursday 10 p.m. slot in the first half of its frosh season.
Nielsen and Twitter are joining forces to establish a new measurement intended to be a companion metric to TV ratings, the companies announced Monday.
Arthur C. Nielsen Jr., whose family company has been the final word on whether television shows are hot or not for more than a half-century, died in in Winnetka, Ill., on Monday. He was 92 and had…
Whereas many graduate business schools have their eyes fixed firmly on the world of finance, New York U.'s Stern School puts stock in showbiz, thanks to a pioneering Entertainment, Media and…
A rosy outlook for TV ad spending, the latest in vertical integration, and the cable industry's embrace of the Internet were among highlights of last week's annual PaineWebber media conference (Dec…
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Domestic Film WEEKEND OF
PROVIDED BY: Box Office
Frozen1Weekend: $31.6M Disney
Out of the Furnace
Out of the Furnace3Weekend: $5.3M Relativity Media