Product positioning evolves into an indispensible art.
Product placement peeps battle oversaturation.
Warner Bros. wasn't the only one celebrating the success of "The Dark Knight." So was Daphne Briggs. As partner and managing director at Propaganda Global Entertainment Marketing, whose clients…
More “Daphne Briggs” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Captain America: The Winter Soldier
Captain America: The Winter Soldier1Daily:$4.7M Cumulative:$167.1M Disney 36.50%
Rio 22Daily:$4.3M Cumulative:$46.3M Fox 59.74%
Draft Day3Daily:$1.2M Cumulative:$11.9M Lionsgate / Summit 43.09%