Product positioning evolves into an indispensible art.
Product placement peeps battle oversaturation.
Warner Bros. wasn't the only one celebrating the success of "The Dark Knight." So was Daphne Briggs. As partner and managing director at Propaganda Global Entertainment Marketing, whose clients…
More “Daphne Briggs” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
The Equalizer1Daily:$3.6M Cumulative:$40.7M Sony / Columbia 22.26%
The Maze Runner
The Maze Runner2Daily:$1.3M Cumulative:$60.2M Fox 29.30%
The Boxtrolls3Daily:$862,914 Cumulative:$18.9M Focus 17.65%