Product positioning evolves into an indispensible art.
Product placement peeps battle oversaturation.
Warner Bros. wasn't the only one celebrating the success of "The Dark Knight." So was Daphne Briggs. As partner and managing director at Propaganda Global Entertainment Marketing, whose clients…
More “Daphne Briggs” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Dawn of The Planet of The Apes
Dawn of The Planet of The Apes1Daily:$3.9M Cumulative:$152.4M Fox -23.45%
The Purge: Anarchy
The Purge: Anarchy2Daily:$2.6M Cumulative:$39.3M Universal Pictures -27.93%
Planes: Fire and Rescue
Planes: Fire and Rescue3Daily:$2.1M Cumulative:$23.8M Disney -8.99%