Product positioning evolves into an indispensible art.
Product placement peeps battle oversaturation.
Warner Bros. wasn't the only one celebrating the success of "The Dark Knight." So was Daphne Briggs. As partner and managing director at Propaganda Global Entertainment Marketing, whose clients…
More “Daphne Briggs” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$1.6M Cumulative:$258.3M Disney 3.68%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$1.1M Cumulative:$150.7M Paramount Pictures -0.62%
If I Stay
If I Stay3Daily:$1.0M Cumulative:$20.6M Warner Brothers / New Line -0.71%