The CW, a net known to skew young, has begun skewing digital as it approaches fall season.
A later start to the fall season than usual could help reverse the CW's primetime ratings woes, the network's president, Mark Pedowitz, told the TV Critics Assn. press tour Monday.
The CW is doing its darndest across digital platforms to live up to its billing as the "first fully converged network."
Domestic Film DAILY
PROVIDED BY: Box Office
The Maze Runner
The Maze Runner1Daily:$1.9M Cumulative:$34.4M Fox -76.03%
A Walk Among the Tombstones
A Walk Among the Tombstones2Daily:$962,590 Cumulative:$13.7M Universal Pictures -67.12%
This Is Where I Leave You
This Is Where I Leave You3Daily:$864,209 Cumulative:$12.4M Warner Brothers -68.56%
The CW will accelerate the availability of its primetime programming on its website, shortening what had been a three-day delay to just eight hours starting Thursday.