The CW, a net known to skew young, has begun skewing digital as it approaches fall season.
A later start to the fall season than usual could help reverse the CW's primetime ratings woes, the network's president, Mark Pedowitz, told the TV Critics Assn. press tour Monday.
The CW is doing its darndest across digital platforms to live up to its billing as the "first fully converged network."
The CW will accelerate the availability of its primetime programming on its website, shortening what had been a three-day delay to just eight hours starting Thursday.
More “Cw Ratings” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Dawn of The Planet of The Apes
Dawn of The Planet of The Apes1Daily:$4.2M Cumulative:$143.4M Fox -61.96%
The Purge: Anarchy
The Purge: Anarchy2Daily:$3.3M Cumulative:$33.1M Universal Pictures -54.45%
Planes: Fire and Rescue
Planes: Fire and Rescue3Daily:$1.9M Cumulative:$19.4M Disney -59.06%