Hallmark Movie Channel, known for the family-fare films that have long been associated with the greeting-card empire’s forays into media, intends to add a little tension to the mix by emphasizing…
Upfront season goes into overdrive in Gotham during the next two months as the major cable and broadcast networks hawk their wares to advertisers. The ritual of promoting new and returning…
Buoyant ad sales coupled with significant U.S. subscriber gains helped Hallmark Channel parent company Crown Media realize a 35% fourth-quarter increase in revenues to $42.1 million.
Crown Media Intl., which operates the Hallmark Channel outside the U.S., has made key promotions in three regions as it rationalizes and brands its overseas operations.