No conversation about Nielsen in the media business is complete without the word "frustration." There's little about the pre-eminent TV measurement company that hasn't drawn complaints, particularly…
Some of the most interesting comedy taking place during Thursday's "Late Night With Jimmy Fallon" may occur during its commercial breaks. In an intriguing ploy meant to harness both TV advertising…
"The Bachleorette" has run on ABC - off and on - since 2003. And yet only in 2013 did Clorox decide to advertise in the show. What brought the well-known bleach to the saucy reality series? An…
The station marketplace is morphing into mega groups as owners seek economies of scale.
The Cupertino, Calif., behemoth behind the iPad and the iPhone is digging out an old advertising recipe in hopes of making a splash while consumers wait for its Next Big iThing. Fueled by sales of…
TouchCast is touting an app for creating Internet videos with fully interactive, live web elements far superior to what's available through YouTube -- although the startup entertains no fantasies…
An executive best known for his years in the trenches at various magazines has joined with investor Ron Burkle to reinvent himself as a guide to the often heady business of weaving advertisers into…
Measuring viewing interest and passion for television shows via social media was a big topic in 2012.
The current rage in movie trailer design is what audiences hear, not see, as Hollywood marketers create unique sounds to position their movies in the crowded summer sweepstakes.
Trailer houses and their main players
Domestic Film WEEKEND OF
PROVIDED BY: Box Office
Mr. Peabody & Sherman
Mr. Peabody & Sherman1Weekend:$21.2M Fox / DreamWorks Animation
300: Rise of an Empire
300: Rise of an Empire2Weekend:$19.1M Warner Brothers
Need For Speed
Need For Speed3Weekend:$17.8M