No conversation about Nielsen in the media business is complete without the word "frustration." There's little about the pre-eminent TV measurement company that hasn't drawn complaints, particularly…
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The station marketplace is morphing into mega groups as owners seek economies of scale.
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Measuring viewing interest and passion for television shows via social media was a big topic in 2012.
The current rage in movie trailer design is what audiences hear, not see, as Hollywood marketers create unique sounds to position their movies in the crowded summer sweepstakes.
Trailer houses and their main players
Domestic Film DAILY
PROVIDED BY: Box Office
Transformers: Age of Extinction
Transformers: Age of Extinction1Daily:$5.2M Cumulative:$185.4M Paramount Pictures 9.65%
Tammy2Daily:$3.4M Cumulative:$39.4M Warner Brothers / New Line 20.86%
How to Train Your Dragon 2
How to Train Your Dragon 23Daily:$1.8M Cumulative:$143.5M Fox / DreamWorks Animation 26.56%