Given the "any revenue is good revenue" mantra adapted by the music biz in the wake of the digital revolution, across-the-board destigmatization of commercial sponsorship is not only the norm, it's…
Imagine if your local bar served just one beer company’s products. That may be the feeling one gets by consistently viewing programs on the suite of Turner cable networks owned by Time Warner as the…
Coors Light is raising a pint to "Prometheus."
Pic, based on a bestselling novel by David L. Cook (one of four screenwriters credited), should go over well with the book's fans and church groups, which could well represent a decent-sized homevid…
Levity Prods., the shingle behind Comedy Central's upcoming "The Jeff Dunham Show," has merged under the same roof with Levity Management, producer Triage Entertainment and branded entertainment firm…
Media marketing conglom Initiative Worldwide has upped Tim Spengler to president of Initiative USA, while Alan Cohen has been named president of Initiative West and Worldwide Innovation.
Despite some missteps this summer, the industry is not giving up on sequels just yet.
Army Archerd: Just for Variety
Burt Reynolds stars as a bootlegger-for-kicks who, with Jerry Reed and Sally Field, outwit zealous sheriff Jackie Gleason.