Live, from New York: an intriguing advertising opportunity. American Express, in a rare display of thick skin by a blue-chip marketer, linked its advertising to a “Saturday Night Live” parody of its…
Here's one thing you're unlikely to hear on "American Idol" any time soon: "We'll be right back after a word from our sponsors." The Fox network has expanded its use of a format that unspools TV ads…
The Super Bowl, a national holiday celebrating America's twin loves of football and capitalism, is a time to embrace the art of TV advertising, even when the game's lousy. Yet while there's still…
Some of the most interesting comedy taking place during Thursday’s "Late Night With Jimmy Fallon" may occur during its commercial breaks. In an intriguing ploy meant to harness both TV advertising…
Forget those lingering summer BBQs, back-to-school shopping sprees, unpacking of sweaters from storage bins, and mulling over Halloween costume ideas. Forget it. You’re doing it wrong. September is…
Commercials offer directors quick jobs between films, and some filmmakers even view them as a challenge: How to tell a full story in a matter of seconds. "The Wolverine" helmer James Mangold proved…
SAG-AFTRA members have overwhelmingly ratified a new three-year commercials contract with 96% support among those voting. It’s the first major successor agreement to go into effect under the year-old…
The International Alliance of Theatrical Stage Employees and the Association of Independent Commercial Producers have reached a three-year successor deal covering technicians and artists who create…
SAG-AFTRA leaders have approved a new three-year commercials contract, triggering a ratification vote by members for the successor deal. In a meeting Sunday, the union’s national board unanimously…
SAG-AFTRA and the ad industry have reached a tentative agreement on a new three-year deal, with their current contract set to expire on Sunday.
When creative thinkers come up with the latest and greatest ways to watch TV, there's often an assumption placed on the technology: They are just giving consumers what they want.
2016-2017 Oscar Predictions
- Oscars: With Historic ‘Moonlight’ Win, the Academy Embraces Empathy Over Escapism
- Oscar-Winner Casey Affleck Calls Denzel Washington ‘One of the First People Who Taught Me How to Act’
- Epic Oscars Mistake: Faye Dunaway, Warren Beatty Announce Wrong Best Picture Winner
- ‘La La Land’ Makes Damien Chazelle Youngest Best Director Winner in Oscars History