It's tough not to notice a Coca-Cola product when you're being entertained, and that's just the way Katie Bayne likes it. As president of North America Brands for Coca-Cola North America, Bayne…
Given the "any revenue is good revenue" mantra adapted by the music biz in the wake of the digital revolution, across-the-board destigmatization of commercial sponsorship is not only the norm, it's…
Music is about to play a larger role in Coca-Cola's marketing efforts, with the beverage giant inking a promotional partnership with online streaming service Spotify.
Universal's "Battleship" is ready to set sail with the Coca-Cola Co., Subway and Kraft enlisting to serve as the actioner's primary promotional partners.
After ponying up major media dollars to sponsor past seasons of "American Idol," the Coca-Cola Co. wanted to try something different for the 10th iteration of Fox's singing competition.
Steve Koonin, president of the Turner Entertainment Networks, takes in stride his resemblance to Wayne Knight, the actor who played evil-minded postman Newman on "Seinfeld" -- and he's not above…
The Coca Cola Company has taken legal action against producers of a spirituality themed Italian film set in present day Israel in which Jesus drinks a can of Coke in the desert.
Craig Kilborn is hittin' the road -- and he's taking Coca-Cola with him. For the first time since he took over as host of CBS' "The Late Late Show," Kilborn's gabber will move outside its Los Angeles…
Peter Sealey has resigned as senior veepee of Coca-Cola, the soft drink giant announced Wednesday, marking the departure of Creative Artists Agency's point person on its ambitious "Always" campaign…