Reports this week of TV commercials finding a place on Facebook may seem like a gamechanger for social media, but Twitter has already made serious inroads on this front.
It's tough not to notice a Coca-Cola product when you're being entertained, and that's just the way Katie Bayne likes it. As president of North America Brands for Coca-Cola North America, Bayne…
For all its negative pre-release publicity, this is a surprisingly smart, gripping and imaginative addition to the zombie-movie canon.
The large-scale destructiveness he has previously wreaked upon public and private property (including entire cities), Michael Bay visits on the human body in "Pain & Gain," a pulverizing steroidal…
A pulverizing steroidal farce based on a bizarre-but-true kidnapping-and-murder case
After relatively smooth sailing abroad, Universal's "Battleship" has hit some rough water Stateside. Pic earned $9 million at the domestic B.O. Friday and is navigating toward a $25 million opening…
Blockbuster is bringing back its "Guaranteed Availability" program for the first time since declaring bankruptcy in 2010.
Universal's "Battleship" is ready to set sail with the Coca-Cola Co., Subway and Kraft enlisting to serve as the actioner's primary promotional partners.
Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way.
More “Coke Zero” on Variety.com
Domestic Film WEEKEND OF
PROVIDED BY: Box Office
Captain America: The Winter Soldier
Captain America: The Winter Soldier1Weekend:$26.6M Disney
Rio 22Weekend:$22.5M Fox
Heaven is for Real
Heaven is for Real3Weekend:$21.5M Sony / TriStar