Two of the world's biggest advertising companies said Sunday they would merge, in a maneuver likely to affect big-spending marketers like PepsiCo and Coca-Cola as well as media companies like CBS…
It's tough not to notice a Coca-Cola product when you're being entertained, and that's just the way Katie Bayne likes it. As president of North America Brands for Coca-Cola North America, Bayne…
Variety will fete Katie Bayne, prexy of North America Brands for Coca-Cola North America Group, with the Entertainment Branding Impact Award at its advertising summit on June 6 at the Hollywood…
Given the "any revenue is good revenue" mantra adapted by the music biz in the wake of the digital revolution, across-the-board destigmatization of commercial sponsorship is not only the norm, it's…
Viewers may be leaving "American Idol," but the show's sponsors are not following suit. The venerable Fox musical popularity contest this season to date has an average audience of about 14.1 million…
Creative Artists Agency knows a Coca-Cola or General Motors doesn't have a problem getting a Hollywood executive to return a phone call. But the tenpercentery is stepping up to turn those…
Music is about to play a larger role in Coca-Cola's marketing efforts, with the beverage giant inking a promotional partnership with online streaming service Spotify.
Universal's "Battleship" is ready to set sail with the Coca-Cola Co., Subway and Kraft enlisting to serve as the actioner's primary promotional partners.
Steve Koonin, president of the Turner Entertainment Networks, takes in stride his resemblance to Wayne Knight, the actor who played evil-minded postman Newman on "Seinfeld" -- and he's not above…
Domestic Film WEEKEND OF
PROVIDED BY: Box Office
Frozen1Weekend: $31.6M Disney
Out of the Furnace
Out of the Furnace3Weekend: $5.3M Relativity Media