The two companies that have made ads on the movie screen as much a part of the process as buying popcorn and watching sneak previews have decided to merge. National CineMedia said it would pay…
Movie theater admissions were up in 2012, but the long-term trend remains down. Even so, says Moody's Investors Service, exhibitors are getting more money from each patron. And, says the credit…
TORONTO -- Canadian exhibitor Cineplex Entertainment is rolling out the second wave of its TimePlay gaming application as it finds news ways to generate revenue by marrying smartphones with bigscreen…
In-theater advertising firm Screenvision has inked a two-pronged deal with digital cinema provider Cinedigm, acquiring the latter company's cinema advertising division, UniqueScreen Media, as well as…
Advertisers are moving more of their marketing dollars to the megaplex.
Movie won the top docu kudo at the 2009 Tribeca Film Festival.
Australia's oldest loop is also one of its best-known cinema brands. With 353 screens over 38 sites, and another eight sites in New Zealand and a 23% market share, Hoyts is a stayer of the suburban…
Internet advertising has become a bigger biz than cinema advertising in the U.K.