“Free Birds,” the animated pic from Reel FX that Relativity Media will release Nov. 1, will become the first film that Chuck E. Cheese's has agreed to promote. The marketing milestone is surprising…
Chipotle has stepped up its efforts to entertain customers while promoting its mission to serve sustainably raised food. The Mexican eatery released “The Scarecrow,” on Thursday, as an animated short…
Experiential marketing may be the latest buzz word among advertisers, but Doritos is taking the promotional concept a step further and embracing a more aspirational approach to sell chips. The…
Move over, Snapchat, there's a new start-up taking over Hollywood -- or at least that's what UTA and Hollywood Hack Day hope the news will be after the agency plays host to a 36-hour hack-a-thon on…
The producers of "Veronica Mars" and the show's faithful fanbase are thrilled now that they've raised more than $2 million to get a film featuring Kristen Bell's sleuth finally greenlit through…
Creative Artists Agency knows a Coca-Cola or General Motors doesn't have a problem getting a Hollywood executive to return a phone call. But the tenpercentery is stepping up to turn those…
QVC is going shopping for programming in Hollywood.
How times have changed. Just a few generations ago, the thinking went, "Children should be seen, not heard."
A test of business savvy from "The Apprentice," the culinary throwdowns of "Top Chef" and a set of judge-moguls investing their own money from "Shark Tank."
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Domestic Film DAILY
PROVIDED BY: Box Office
Frozen1Daily: $2.5M Cumulative: $138.8M Disney 20.11%
Out of the Furnace
Out of the Furnace3Daily: $588,587 Cumulative: $6.3M Relativity Media 17.52%