China Anne Mcclain

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Defining a cable hit

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"Mad Men" has three Emmys for drama series, a die-hard fan base and, at $3 million an episode, the most generous budget in basic cable. What it doesn't have is a massive audience.

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Data

Domestic Film WEEKEND OF

PROVIDED BY: Box Office

  1. 1

    Guardians of the Galaxy

    Weekend Gross:$17.6M

    Guardians of the Galaxy

    1
    Weekend:$17.6M Disney
  2. 2

    Teenage Mutant Ninja Turtles

    Weekend Gross:$16.8M

    Teenage Mutant Ninja Turtles

    2
    Weekend:$16.8M Paramount Pictures
  3. 3

    If I Stay

    Weekend Gross:$16.4M

    If I Stay

    3
    Weekend:$16.4M Warner Brothers / New Line

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