The “Transformers” franchise has become just as much about the cars as they are about the shape-shifting robots. And no one has benefitted more from the exposure of their vehicles in the films than…
The car commercial used to be a pretty predictable affair: a shiny new sedan driving through a downtown Los Angeles tunnel or across Big Sur's Bixby Bridge, unencumbered by traffic, or a celebrity…
General Motors has turned to Marvel’s star-spangled superhero Captain America to help promote the launch of Chevrolet’s line up of vehicles, including the newest version of its Corvette Stingray. The…
General Motors has tested a smashing new advertising technique on ABC: allowing one of its vehicles to be depicted in a serious crash. In the first episode of this season's run of country-music drama…
The Spark may be one of the smallest vehicles on the road, but Chevrolet has found that a large screen inside is making the car a very big seller.