The 2013 NCAA Division I Men's Basketball Championship on CBS Sports and Turner Sports is off to a strong ratings start, earning the highest opening-week average in 23 years.
CBS and Turner
What otherwise would come as a shock to basketball fans next year might amount to little more than a ripple: College hoops' crown jewel, the Final Four, is poised to land on cable.
Turner Broadcasting said Friday that Donna Speciale of MediaVest USA will join the company as president of Turner Entertainment and Animation sales.
The most radical broadcast changes in years to college basketball's March Madness might first bewilder viewers but should ultimately empower them, said sports bigwigs from CBS and Turner.
A look at the execs behind the Turner Sports-CBS Sports-NCAA deal.