Politicians hoping to get elected should try canvassing their local movie theaters. Frequent moviegoers are more likely to vote than those who largely steer clear of the cinemas, according to a poll…
Newly minted Hollywood market research firm C4 has hired veteran exec Ben Spergel as its exec VP of consumer insights. Spergel will oversee all of the company's online and offline research including…
Newly-minted Hollywood market research firm C4 has finalized its acquisition of Motion Picture Group's data assets, six weeks after announcing the new venture. The announcement came Wednesday from…
Hollywood market research firm Worldwide Motion Picture Group abruptly shuts its doors just days before its CEO and his longtime lieutenants announced a new venture Tuesday, leaving conflicting…
An influential U.K. think-tank has called for a radical overhaul of the BBC and the privatization of Channel 4, which should be allowed to merge with rival broadcaster Five.
Channel 4 has become the latest Brit broadcaster to crack down on the use of premium-rate phone-in competitions, after an internal probe revealed a string of problems with the net's "You Say, We Pay"…
Channel 4, Blighty's edgy commercial web, has broken with tradition and appointed a marketing maven as its CEO instead of an exec from a creative background.
Channel 4's new chief exec Mark Thompson has unveiled a manifesto for "radical change" at the web, including staff cuts and a boost in program investment.
Blue-collar auteur Michael Moore has inked a three-series production pact with the U.K.'s Channel 4.