The theory that growing DVR usage is to blame for the mysterious ratings malaise gripping primetime got some new credence from a Nomura Equity Research analysis issued Thursday.
The CW will accelerate the availability of its primetime programming on its website, shortening what had been a three-day delay to just eight hours starting Thursday.
Nielsen's Extended Screen research initiative, which aims to combine measurement of TV viewing with that done online, is off to a rough start.
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Domestic Film DAILY
PROVIDED BY: Box Office
Frozen1Daily: $2.5M Cumulative: $138.8M Disney 20.11%
Out of the Furnace
Out of the Furnace3Daily: $588,587 Cumulative: $6.3M Relativity Media 17.52%