The theory that growing DVR usage is to blame for the mysterious ratings malaise gripping primetime got some new credence from a Nomura Equity Research analysis issued Thursday.
The CW will accelerate the availability of its primetime programming on its website, shortening what had been a three-day delay to just eight hours starting Thursday.
Nielsen's Extended Screen research initiative, which aims to combine measurement of TV viewing with that done online, is off to a rough start.
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Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$1.5M Cumulative:$256.7M Disney -28.55%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$1.1M Cumulative:$149.6M Paramount Pictures -34.60%
If I Stay
If I Stay3Daily:$1.0M Cumulative:$19.5M Warner Brothers / New Line -32.20%