The theory that growing DVR usage is to blame for the mysterious ratings malaise gripping primetime got some new credence from a Nomura Equity Research analysis issued Thursday.
The CW will accelerate the availability of its primetime programming on its website, shortening what had been a three-day delay to just eight hours starting Thursday.
Nielsen's Extended Screen research initiative, which aims to combine measurement of TV viewing with that done online, is off to a rough start.
Domestic Film DAILY
PROVIDED BY: Box Office
No Good Deed
No Good Deed1Daily:$1.8M Cumulative:$27.7M Sony / Screen Gems 13.13%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$778,903 Cumulative:$307.3M Disney 34.56%
Dolphin Tale 2
Dolphin Tale 23Daily:$703,203 Cumulative:$17.1M Warner Brothers 34.59%