The theory that growing DVR usage is to blame for the mysterious ratings malaise gripping primetime got some new credence from a Nomura Equity Research analysis issued Thursday.
The CW will accelerate the availability of its primetime programming on its website, shortening what had been a three-day delay to just eight hours starting Thursday.
Nielsen's Extended Screen research initiative, which aims to combine measurement of TV viewing with that done online, is off to a rough start.
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Domestic Film DAILY
PROVIDED BY: Box Office
300: Rise of an Empire
300: Rise of an Empire1Daily:$3.9M Cumulative:$48.9M Warner Brothers -66.23%
Mr. Peabody & Sherman
Mr. Peabody & Sherman2Daily:$2.2M Cumulative:$34.4M Fox / DreamWorks Animation -77.26%
Non-Stop3Daily:$1.3M Cumulative:$53.9M Universal Pictures -67.83%