Madison Avenue is betting an old warhorse can gain new traction on the TV schedule. A Variety survey of commercial-ratings projections for the 2017-2018 broadcast TV season finds ad buyers believe…
The next TV season is weeks away, but advertisers have already crowned a few winners. A Variety survey of commercial-ratings projections culled from four top ad-buying firms shows marketers expect…
Don't be fooled by the shrimp cocktail. The real upfront isn't taking place on the stages of the many glitzy presentations stuffing the calendar between now and late May.
Some viewers watch in real time, taking in the commercials
Nielsen has conducted its first research on how much viewing occurs beyond the live-plus-7 measurement period, finding "sizeable" pockets of audience extending as far as 29 days later.
Putting fall misfires behind him, ABC Entertainment president Paul Lee spoke enthusiastically about the net's Joss Whedon superhero pilot "S.H.I.E.L.D." and how the show will help the Walt Disney…
The 2012-13 season is still young, but network execs and media buyers are gearing up for what could be an arduous upfront advertising sales derby next summer.
ABC's "Modern Family" has some company atop the DVR playback ratings this fall, with NBC's "Revolution" delivering just as big young-adult gains during premiere week.
Indie ticketing outfit Front Gate Tickets has been acquired in a joint venture by AEG (along with ticketing partner Outbox Enterprises) and C3 Presents.
The U.K. and Europe may have led the way with their hundreds of yearly music festivals, but as U.S. audiences seek more bang for their music buck amid a tight economy, the U.S. concert biz is being…
Disney TV topper Anne Sweeney delved into the puzzle of digital media and advertising Thursday at the Massive advertising summit presented by Variety and Stillwell Partners.