Not everyone found Burger King’s latest commercial funny. Comedian Billy Eichner’s friends and fans, as well as the funny man himself, took to social media after the fast-food chain aired a…
While swerving past the pitfall of tastelessness, this sincerely intended account of the last two years of Princess Diana's life risks an even more perilous roadblock: dullness.
Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and…
2016-2017 Oscar Predictions
When it comes to promotional partnerships, "Star Trek" isn't known for going where no brand has ever gone before. In the films, Captain Kirk and his crew are never seen behind the wheel of a fancy…
Audi is returning to Marvel Studio's superhero franchise for a third time, providing hero cars and marketing dollars to "Iron Man 3."
When Burger King promotes a film's release in its restaurants, it's usually for a big summer tentpole. But as the fast food chain increasingly looks to help educate its younger customers through its…
With the release of films featuring Iron Man, the Incredible Hulk, Thor and Captain America, all roads are leading to next summer's launch of "The Avengers" -- and Marvel Studios is keen to bring its…
Paramount has upped its top promo-partner wrangler, LeeAnne Stables, to exec VP of worldwide marketing partnerships.
MGM distribution has upped promotions exec Mary Goss Robino to executive vice president of worldwide promotions.
Burger King is treating "The Simpsons" like royalty. Fast-food giant is pacting with 20th Century Fox Licensing & Merchandising for a massive fourth-quarter promotional campaign built around the toon…
"Jimmy Neutron: Boy Genius" has landed more than $100 million in promotional support in the biggest marketing campaign for a TV series in Nickelodeon's history.