“Destiny” has taken off for Activision, generating over $500 million in sales to retailers worldwide before the game’s launch this week. The figure makes the title the largest launch of a new video…
The next generation consoles won't be out for another five months – but a price war is already brewing. Sony announced a $399 price point for the PlayStation 4 at a pre-E3 press conference, $100…
The fifth installment in Microsoft’s popular “Halo” videogame franchise will arrive on Xbox One in 2014, the company announced Monday during its E3 press conference in Los Angeles. Microsoft also…
While the back half of 2013 is expected to boast breakout hits, the first part of the year hasn't been encouraging for the videogame industry. Retail sales are down 14%, falling nearly $500 million…
To promote their ambitious new videogame "Destiny," Activision and Bungie (which created "Halo"), have produced a live action commercial, directed by Jon Favreau, that prominently features Giancarlo…
Microsoft will adapt its "Halo" game franchise as a premium live action series exclusively for Xbox Live. Steven Spielberg will produce the series with gamemaker 343 Studios.
After turning "Halo" into a multibillion-dollar videogame franchise for Microsoft, Bungie is ready to introduce a tentpole title for new partner Activision Blizzard with "Destiny."
The Halo franchise is one of the biggest in the videogame world, but when series creator Bungie Studios walked away from the series after 2010's "Halo: Reach," it left Microsoft with a problem.
The videogame industry takes its franchises even more seriously than Hollywood.
While it will take years before a "Halo" movie ever makes it to the bigscreen, Microsoft could revive the idea again with a live-action Web series it will launch ahead of "Halo 4" this fall.
Microsoft has managed to launch an equivalent of "Star Wars."