BSkyB has banked on soccer to draw subscribers almost since its inception, maintaining a stranglehold on Premier League matches by virtue of its willingness to pay ever-increasing sums for rights.
Viacom has pacted with U.K. telco BT to add MTV, Comedy Central and Nickelodeon to the lineup of channels on its pay TV platform, BT Vision.
Discovery Networks has inked a distribution pact with U.K. payweb BT Vision, which earlier this year surprised rivals by successfully bidding for a share of live Premier League soccer rights.
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BT Vision, the hybrid digital terrestrial video-on-demand/Internet TV offering from U.K. telco British Telecom, bowed Monday.