Gift bags, specialty cocktails, logo-covered step-and-repeats, and champagne toasts. When it comes to awards season, it is impossible to set foot on a red carpet without being introduced to a product…
The fourth season of AMC’s “The Walking Dead” doesn’t debut until October, but that hasn’t stopped brands from rallying around the zombie series in order to court 18-35-year-old men. â– Hyundai has…
With interest in Comic-Con growing each year, consumer brands have literally paired up with Hollywood to court the same audience making the trip to San Diego each year. Best Buy and Qualcomm will…
Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and…
In June 2009, Pinewood Studios Group signed a five-year deal to handle management, sales and marketing for recently opened Filmport Studios in Toronto, which then became known as Pinewood Toronto…
Every network wants a Mad Men — an original, scripted series that hits it out of the ballpark and brings home Emmy prestige and zeitgeist buzz. That's the kind of success that can lift a network out…
Marketers typically shy away from pairing up with films unless they're based on an existing — and already popular — property. But with hits like "High School Musical," "Camp Rock" and "The Cheetah…
Celebrity news venture "omg! Insider" is learning firsthand something often reflected in its own reporting: Relationships aren't easy.
As some major online ad networks scramble to pull away from pirated content sites, more just rush in to take their place.
Despite misfires, bizzers still seeks game coin
Global TV production and distribution house Endemol, whose skeins include "Deal or No Deal" and "Big Brother," is shaking up its commercial and brands biz.
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