How times have changed. A few decades ago, a TV chef might have a companion cookbook. Martha Stewart upped the stakes by creating an empire dedicated to elegant entertaining. But many of today's top…
ICM Partners has added three agents to its digital and global branded entertainment divisions. Sarah Early and Matthew Murray will be based in Los Angeles, reporting to Keyvan Peymani, managing…
Given the "any revenue is good revenue" mantra adapted by the music biz in the wake of the digital revolution, across-the-board destigmatization of commercial sponsorship is not only the norm, it's…
DreamWorks Animation is ready to build a bigger business around its family brands.
Jacobson creates a brand around her clients that not only extend their careers, but their bottom lines.
For all the be-all, end-all importance that branding has for cable networks in this day and age, several top execs agreed at Wednesday's Hollywood Radio and Television Society panel that too much…
Awards parties get early start this year since there's enough goodie-touting to fill fortnight.
With infotainment systems growing popular, automakers hope branding them will make their cars more attractive the way General Motors promoted OnStar (which faces competish from BMW's BMW Assist…
Legendary Entertainment has tapped Joel Chiodi exec VP of branding and social marketing, a newly created post at the company.
Venture aims to encompass animated entertainment and digital gaming initiatives, among other efforts.