Product positioning evolves into an indispensible art.
The Berlinale has traded its VW for a Beemer. Fest organizers on Monday, announced BMW as the Berlinale's new main sponsor for its 60th anniversary next year.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
Tyro helmer Pyotr Buslov's violent, atmospheric tale of four friends in a stolen car ("bimmer" is Russian slang for a BMW) was hugely popular in its domestic run, pirated copies apparently having…
Sirius Satellite Radio's stock rose 4.7% after inking a deal with BMW on Thursday to offer the service in the company's cars. Shares rose 32¢ to $7.20 on Friday. Stock had fallen 86% in the past year.
More “Bmw” on Variety.com
- Oscars Producer Says She Wouldn’t Want Anyone but Jimmy Kimmel to Host 90th Academy Awards
- Jude Law on ‘The Young Pope’ and How Global Politics Could Shape a New Season
- Cannes 2017 Lineup Is High on Auteur Intrigue, Low on Safe Awards Bets
- John Ridley’s L.A. Riots Documentary ‘Let It Fall’ Aims for Oscars Over Emmys