Lincoln has lined up filmmakers for a trio of short films to support the latest element of its “Reimagine Project” to raise awareness of the luxury brand’s new redesigned vehicles. The luxury arm of…
An exceptional one-man show for Tom Hardy, this ingeniously executed study in cinematic minimalism has depth, beauty and poise.
Fox News host Martha MacCallum and Republican strategist Dee Dee Benkie rejected Oprah Winfrey's claim that the prejudicial treatment she received in Switzerland was racism on “America Live”, and…
After backing the “Iron Man” films, Audi of America has signed on to support another Marvel comicbook character: Wolverine. The German automaker has launched a campaign around 20th Century Fox’s…
A tire manufacturer may not be the first company you think of when it comes to sponsoring the Academy Museum of Motion Pictures. But the Academy of Motion Picture Arts & Sciences has locked a…
Audi is returning to Marvel Studio's superhero franchise for a third time, providing hero cars and marketing dollars to "Iron Man 3."
A native of France with a masters in science from MIT and an MBA from Harvard, De Fanti teamed with former CBS and Sony exec Jeff Sagansky in 2007 to found Winchester Capital Management, which…
Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way.
Product positioning evolves into an indispensible art.
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
Amazon.com is the latest consumer company to get into the film biz, launching a series of short pics on its Web site to promote an array of products that it sells and promising an upcoming "major…