Viacom CEO Philippe Dauman talked new metrics, the state of media today and more at Variety‘s Big Data Summit.
The word from Twitter is clear: hearts are better than stars. Chris Moody, VP of data strategy at Twitter, explained at Variety’s Big Data Summit in Los Angeles Wednesday that the big switch the…
Before its troubles began, Viacom was long the place where top creative talent, from Jon Stewart to Johnny Knoxville, flourished across the conglomerate's cable networks. Many of those famous faces…
Viacom Inc. has hired three new executives to lend oversight to a corporate effort that helps marketers place advertisements more precisely across its portfolio of cable networks and other media…
With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing…
We're in the middle of a data revolution in live entertainment, with mobile devices driving a rapid expansion in the information that's collected about consumers. We're about to gain unprecedented…
Big data is commerce at its most mercenary, reducing consumer appetites to ones and zeroes in a way few artists would appreciate.