Viacom Inc. has hired three new executives to lend oversight to a corporate effort that helps marketers place advertisements more precisely across its portfolio of cable networks and other media…
With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing…
We're in the middle of a data revolution in live entertainment, with mobile devices driving a rapid expansion in the information that's collected about consumers. We're about to gain unprecedented…
Big data is commerce at its most mercenary, reducing consumer appetites to ones and zeroes in a way few artists would appreciate.