Hasbro, which already makes a popular line of action figures targeted at boys with “Transformers” and “G.I. Joe,” will now add Disney’s Princess and “Frozen” doll line to its product lineup through a…
Mattel has found a starring role for Barbie, setting up a live action comedy at Sony Pictures that the toymaker will produce with Walter Parkes and Laurie MacDonald. The studio plans to start lensing…
Josh Schwartz and Stephanie Savage will write and produce the live-action adaptation of Mattel’s Monster High franchise for Universal Pictures. Plot details are unknown, except that the film will be…
For Mattel, entertainment strategy has all been about timing. And after a number of stops and starts, it's now ready to become a much bigger player.
Mattel's in-house studio, Playground Prods., will produce original films, TV shows, Web series, live events and games. With over $6 billion in sales each year, check out some of the toymaker's…
Mattel is ready to get more creative with its toys: The world’s largest toymaker has launched Playground Productions as a new banner through which it will create original entertainment for various…
Richard Robbins revealed at the March 7 preem of his doc “Girl Rising” that he's not just an accomplished world traveler. He's also an accomplished world shopper. The helmer traveled to countries…
Barbie is going to spend a lot more time in the makeup chair.