Producers of branded entertainment usually struggle with two things: not making their projects seem too much like marketing, and wanting audiences to discover the content on their own. Effectively…
James Bond has no plans to give up the keys to an Aston Martin anytime soon. In what’s become the longest relationship between an automaker and a film franchise, Aston Martin will serve as 007’s…
The manliest thing about NBCU's new guy-focused Esquire channel may be the attempt to launch it.
A tire manufacturer may not be the first company you think of when it comes to sponsoring the Academy Museum of Motion Pictures. But the Academy of Motion Picture Arts & Sciences has locked a…
When it comes to Universal's "Fast and the Furious" franchise, the cars have been as much of a star attraction as the actors behind the wheel.
TCL sees the U.S. as its next big market, and believes films like "Iron Man 3" represent the first steps toward planting its flag here.
Audi is returning to Marvel Studio's superhero franchise for a third time, providing hero cars and marketing dollars to "Iron Man 3."
007 helps Aston Martin's sleek curves seduce a new generation
"Skyfall" is expected to be a windfall for marketers as the James Bond actioner rolls out in U.S. theaters.
As topper of Eon Prods., the shingle behind the James Bond pics, Broccoli's world revolves around blockbusters, but in helping turn "Once," a low-budget indie film into a Broadway hit, Broccoli and…