Experiential marketing may be the latest buzz word among advertisers, but Doritos is taking the promotional concept a step further and embracing a more aspirational approach to sell chips. The…
If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it. The days following Sunday’s…
It’s looking less likely that “Stone Cold” Steve Austin will ever return to WWE’s ring to wrestle in another high-profile match — unless it’s a videogame. Austin, who represented WWE’s edgier…
E! will extend its initial run of WWE reality show “Total Divas” with six more episodes, with 14 now set to air during the first season. “Total Divas” will now continue to offer up new episodes…
Sony is bringing live video events to PlayStation 3 users through a special-purpose app starting with a live stream of WWE’s SummerSlam pay-per-view event on Sunday, Aug. 18. The game console’s Live…
WWE's roster of female wrestlers, known as the Divas, haven't been much in the spotlight lately — their match at this year's "WrestleMania" was even canceled at the last minute. But the company is…
Changing up its programming and making sure its stars are everywhere has helped land WWE one of its biggest advertisers: Doritos. The Frito-Lay chip brand, owned by PepsiCo, will serve as the…
The wrestlers of WWE are going back in time to Bedrock.
Halle Berry is now WWE's top star at the box office. "The Call," the thriller in which the actress stars, has crossed the $45 million mark and is expected to surpass $50 million by the end of its…
Quartet extends pic experience and audience engagement
A Spanish contribution to the burgeoning genre of Iraq-themed anti-war movies, "Invader" is a highly charged, good-looking but deeply flawed thriller about governmental spin.
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