Two of the world's biggest advertising companies said Sunday they would merge, in a maneuver likely to affect big-spending marketers like PepsiCo and Coca-Cola as well as media companies like CBS…
American Association of Advertising Agencies
Google, Microsoft, Yahoo and AOL and other companies that manage advertising networks unveiled a set of voluntary “best practices” on combating copyright infringement, a set of standards to follow as…
A key ad management company has come on board using the standard digital identifier -- dubbed Ad-ID -- that's been mandated for ads using SAG-AFTRA members as of March 31, 2014. Digital Generation…
SAG-AFTRA and the ad industry will begin using a standard digital identifier — dubbed Ad-ID — in a little less than a year, assuming that members of the performers union ratify the tentative deal…
President Obama's announcement of a set of proposals to combat gun violence included a call for more study of the impact of violent videogames and other media, ensuring that the entertainment…
Attorneys whose recent deals and court battles have changed the shape of entertainment
For many Broadway producers, market research is the thing you do when you stand at the back of the house and gauge an audience's reactions to a show.
Alvin Bart, "the grand old man" repping composers and lyricists, died of heart failure in Berkeley, Calif., on Nov. 19. He was 86.
For a late August unspooling, Tuesday's National Theater preem for "3:10 to Yuma" got an unusually strong industry turnout.